Meet your local Farmers

Lisa spent her childhood summers on Genese lake, which is a 98 square mile lake in southern Wisconsin.The fun family times spent on lake Genese are very significant to Lisa and they contributed to her entrepreneurial origins and a desire for more. Her grandparents got several acres of this lovely property from their parents who bought it from Colonel Gustave Pabst himself, talk about an entrepreneur. Gustave Pabst is the eldest son of Milwaukee’s first founding brewer, Captain Frederick Pabst  If you are in any way familiar with Wisconsin’s history you know it has a lot to do with great beer, but did you know that Cornel Pabst is actually more well known for a sauce, than for any beer recipe! Well, maybe the truth is somewhere in the middle of a malt amber-lager that is the base of a well loved Worcestershire sauce. The recipe sat for many years and it wasn’t until his great, great, granddaughter took the recipe and developed a hugely successful Worcestershire sauce, Col.Pabst Worcestershire sauce.

So, what does that have to do with a couple of Floridian micro-green farmers?? Nothing directly well, not much, but it may help you to understand that the mindset of James and Lisa, is much like that of many other entrepreneurs of the past and present. Lisa and James’s family trees are littered with a majority entrepreneurs. Heavily influenced by many of the great entrepreneurs, James and Lisa created the Vitality Farms Company as way to provide, and to give back to the community. Micros have been around since the 80s and, gained in great popularity in the 90s. James being a serial entrepreneur, having his hands mixed in many different grassroots companies, teamed up with Lisa, who has an MBA (they were married 2014) to build the Vitality Farms Company which is a micro-green nursery and seed distribution business. They decided to take that great leap into a micro-greens business together, because they are not afraid to take great leaps in to the unknown, on their second date they went skydiving. Leaving careers and starting Vitality Farms Company micro-green business, is a scary but worthwhile decision because in doing so, they improved their family’s overall health, allowing them to share healthy  nutritional, super foods with the masses. They are always working hard, to not just grow micro-greens, but to find the that special sauce as well. 

We are a modern urban farm located in the heart of Lakeland. We provide fresh microgreens to businesses and direct to consumers. We also have a complete selection of delicious and easy to use grow, GIY grow kits. Lakealander’s you now have a personal farm at your fingertips.

James and Lisa have been married since 2014. They were both born and raised in Wisconsin and James is an avid Packers fan. James is a serial entrepreneur, and Lisa having an MBA decided to take the leap together (something they always do together because their second date was skydiving) and start a microgreen business because they desired to get their health on track and found decided to share their healthy options with the masses.

Lisa is the current director for the IMGA (International Microgreen Growers Association Florida Chapter) Her goal is to come along and assist the new grower she encounters. Please understand that can be an overwhelming task at times and you can schedule time directly with Lisa

Sybastian Brennan is the runner in the family and while training for track and cross country, he always goes on a healthy eating journey. Sybastian was the driving influence in developing the farm and how we could provide the most nutrient-dense vegetables. Sybastian is finishing his last year of high school and is looking forward to a possible career in engineering. He currently runs every form of social media for the farm.